App download incentives

Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews.

If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion. The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game.

But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap. According to a story from Entrepreneur. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites.

To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets — Russia, Spain, Germany, Italy, and France — he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store.

As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!

What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.

You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.

Analytics are very important to determining what your users want the most out of your app, and how you can deliver that.

Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID.

When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data. There are a lot of other resources out there for analytics for your app. Here are a few:. Any of these are great options to know how your app is used and what you can do to improve the user experience. What works best for general consumers might not work as well for your audience — so use these tips while keeping their best interests at heart.

While there may be legitimate value in offering your customers an app, you may face some stiff competition: When there's an app for everything, how can you convince people to download yet another one to their smart devices? We asked fourteen entrepreneurs for the best ways to promote your brand's mobile app and encourage downloads. Check out their answers below:. Sometimes customers don't even know a mobile app is available.

By informing new users of all the services available to them upon registration, you can increase the number of people signing up for additional apps. Include information about the web app in their welcome email with a link to the App Store for easy access. Your app should be more than just a conduit to your brand message; it should offer something that's vitally important to your prospects and customers.

If they see your app as providing something of value they can't get anywhere else, they'll be more motivated to download. Too many apps are being designed just for the sake of having an app; make yours count. Bring the app to your customers by sending them a text message or email with a direct link to the mobile app so that downloads are easy and efficient.

There are plenty of creative ways that you can make your brand accessible to your customers through social media, without resorting to building your own app. But if you've already built one and prefer to have it as a base platform, make it a place where they can get a more insightful idea of your brand.

Think about celebrities who've built apps: Fans receive a more intimate look into their lives. Why should customers download your app? An average American spends hours on applications in a month and uses 9 applications daily. One thing is for sure if you are planning to develop your app, the market potential is quite lucrative. After all, there is a lot of competition in the market. It is no longer a blue ocean.

Therefore, you will have to put in the effort to encourage people to download your app. Well, because there are a plethora of apps already present on the web. This is why you need to invest in marketing.

Create an integrated marketing strategy. Use your digital presence along with conventional routes to ensure awareness and interest among users. Instead, keep investing in marketing to make sure that you grasp the attention of any new user that might seek the type of app you offer. Nothing encourages customers to download an app as relevance does. Keep in mind that customers are not interested in the features of your app.

They wish to know about the benefits the features bring. Rather than following the herd and making a similar app to ones already present, think of what your customers need. If you create an app that solves an underlying issue or satisfies a need, the buzz will be created, and people will download your app. Instead, you need to redirect them to it.

Unless your app is very well known, it is quite unlikely that people will search for it. This is where your social media presence can come in handy. It can allow you to both build brand equity and resonance for your product as well as act as a redirection tool. A significant chunk of the global population is on social media. And through an advanced tool, you can send communications to your target audience only. Use such tools and your presence to engage your target customers on your social media accounts.

Be creative and attention-grabbing while you are at it. The quality of your copy writing will govern your brand image. You must also make sure that each of the current customers has downloaded the app. What's new in version. Release April 16, Date Added March 1, Operating Systems. Operating Systems Windows, Windows Total Downloads Downloads Last Week 0. Report Software. Related Software.

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