What is a good mobile app download rate

Typically, your most active users are your most profitable users. So a high churn rate can definitely impact your revenue stream and bottom line.

Give them an offer to try and welcome them back. Anything that improves user engagement will help keep your churn rates low. Know the app store optimization algorithms for each platform that your app is available on. Higher search rankings will translate to more downloads. Abandonment rates Abandonment rates are not the same as churn rates, even though this metric measures user engagement too. The best way to fix this is by analyzing your introduction phase and sign up process.

Look at your conversion strategy. So go through each step in the sequence from your initial acquisition to the final conversion. Simply those steps. Once you fix the steps in the sequence, you should see your conversion rates improve. Attribution sources The attribution source is a metric that measures customer acquisition. That would be ideal. This is typically from people who download your app because of word of mouth.

They hear about your brand through family or friends. Basically, this number tells you how much you had to spend on each download. You want this number to be as low as possible. Unless you have overnight viral success which is unlikely , acquisition costs are unavoidable. This is another reason why I told you earlier that you need to measure your attribution sources.

Number of crashes Crashes are a result of a problem with the performance of your app. Come out with new updates that fix the problem. Do beta testing as well before coming out with new updates to minimize crashes. Latency Latency measures how long it takes to make a request and get a response from API. You want this to be as fast as possible. For example, latency measures how long it takes for a button to get pressed. Speed App speed measures how fast it loads and how fast it runs.

Use tools to measure the performance of your app. There may be HTTP errors trying to connect to the network. When this happens, it can cause your app to crash.

To prevent this, your app needs to have good caching. This gives product teams a barometer for how useful the app actually is, not just how many people were initially attracted to it. By tracking active users, you are counting only unique individuals and ignoring their total number of sessions. DAU is the total number of unique users per day, sometimes averaged over one month. MAU is typically measured over the trailing 30 days or for a previous month. Stickiness Stickiness is a measure of how likely users are to return to your app.

Stickiness is good and stickier apps are typically more profitable and have a higher return on investment ROI. What constitutes a good stickiness level varies widely across industries.

A social media app like Facebook would consider daily usage to be a desirable level of stickiness whereas a healthcare app such as Oscar considers daily usage to be a bad thing because it wants sick people to get better and stay out of its app.

The higher the percentage, the more likely users are to return to your app. Retention rate Retention measures how many users you retain over a period such as a month, quarter, year, or all-time. Retention is critical to app success because companies invest sales and marketing dollars in acquiring new users.

If new users churn, the company loses money. High retention is almost always a good thing. Measuring retention will also warn you whether your app has lost momentum in its current iteration. For example, if you had customers at the end of the period, at the beginning, and acquired 20 during that time, your equation would look like this:. An app with a 90 percent retention rate has a 20 percent churn rate.

Customers churn when they no longer see value in your product or service. This requires answering questions such as when, how, and where they engage with your product and collect details about it. Your retention rate is the number those who return to your app after a specified period.

How long does it take for a person to come back? The concept behind this is that if you create a valuable product, people tend to come back to it. The monitoring process might help create ideas on how to grow the product. Sessions measures how many times someone opened the app and indicates its popularity. Keep in mind that in digital analytics, a session is when a person or device-specific group of interactions that occur within a given period. A DAU is a person who created an account and logged in for any interaction.

Web and mobile app businesses typically consider DAU as their primary measure of growth and engagement in successful apps. Despite its negative effect, measuring the rate at which people unsubscribe from or uninstall your product will help you improve it. The most common reasons might be the lack of updates or of new content, crash issues as well as general functionality problems.

Finding out at what point a person has unsubscribed or uninstalled your app might give you an idea of how to make it better. An app is not only built with end-users in mind, but it is also built with money in mind.

Therefore, you can measure how your application generates money in the following ways:. There are very many forms of monetization such as paid downloads, ad impressions or clicks, in-app purchases as well as subscriptions. Customers come at a cost. This might be the cost of advertising, labor as well as other resources.

The costs can be determined by dividing the gross revenue by the cost of advertisement and other related costs. This measures the net profit customers generate, which includes customers in and on the platform in ratio to the cost of acquiring them. A general formula for calculating CLC is as follows: Avg value of a conversion x avg of conversions in a time frame x avg customer lifetime. When you spend money and other resources on the app, such as paid ads you expect to make profits out of it.

Therefore, return on investment is measured by dividing the number of gains in customers or revenue that you have generated by how much you have spent on marketing, including the time spent or any other expenses incurred. No matter how good you think your app is, the UX wraps it all up. Therefore, you should track and measure user experience in order to know the areas that require improvement. Some people uninstall an app not because it lacks the features they need, but because they consider it unusable.

This is often a symptom of slow loading speeds. This includes the transition times from one activity to another within your mobile app. Build the fastest app possible if you want to see mobile app success. How do people access your app? Which devices do they use: phones, tablets, or laptops? Your app should be able to work both on Android and iOS.

Geographic location can result in slight variations in retention rates throughout the first month after an app is downloaded.

As Liftoff detailed, North American mobile users are consistently more loyal than their global counterparts. App quality, operating system, geographic location, ads, notifications — these are all pieces of the larger ecosystem.

When studying your own retention rates, consider addressing these variables to lower churn and keep users around longer. Learn more at www. Topics include taking games from concept to launch, managing titles for the long term, as well as thoughts on covid19, current monetization trends, and favorite games. Register for free here to access the full recording. Building a profitable mobile game takes more than a well-designed virtual economy. The most successful titles measure user-level behavior to create personalized retention and monetization systems that exist outside the core gameplay loop.

In this video, Ted shares how to build automated loyalty programs that improve engagement and retention across genres including hyper-casual, as well as tips on using Behavioral Economics to optimize IAP pricing strategies. The mobile market represents around half of all global games revenues, and opportunities abound for savvy developers, but it is very challenging for game makers stand out from the crowd in app stores.

This led off a free wheeling conversation about how to not oly acquire players but to retain them, as well as discussion on market trends and keys to success for the booming mobile space.

Our panel of experts shared perspectives and vital points developers need to understand. Last September, wappier joined forces with Pocket Gamer Connects Helsinki and was part of this amazing mobile gaming gathering.

Our Founder and CEO, Alex Moukas, took the stage this January and shared his insights on why app developers need to invest in loyalty and retention to make more out of their existing users. Summary: Leading brands and organizations around the world use Loyalty Programs as a way to engage meaningfully with their customers. Why not in mobile gaming? Loyalty Programs are an easy and effective way to improve engagement and retention outside of gameplay.

He will focus on specific loyalty tactics, how to set up a program without affecting the underlying gameplay, and share case study results from over 30 mobile games. How can they not only acquire users but retain them?

What are the keys to success and what lies ahead for the booming mobile space? Our panel of experts will discuss the vital points developers need to understand.